skip to Main Content

Abscent

Eliminating chlorine odor in your pool and spa.

Abscent Bottle Cutout New Min

Abscent

Eliminating chlorine odor in your pool and spa.

Abscent Bottle Cutout New Min

Defining a Brand

Abscent is a new technology in the pool and spa space that required a unique definition from start to finish. As a new category in the space, the project demanded positioning, marketing, communications, and design. Defining the brand position and identity set the stage for the consumer facing look and feel. Then, the product story telling, sales assets, and website were executed to influence how the consumer understands and interacts with the brand.

Abscent-logo-1abscent-logo-2
Abscent Colors
Abscent Iphone Mockup Mobile Min
Abscent Phones Mobile Min
Portfolio Slider Img 3 Min
Portfolio Slider Img 3 Min
Portfolio Slider Icon Min
Portfolio Slider Img 3 Min