Adding Some Grit to Craft Beer

Boxcar Brewing Company sells and distributes craft beer locally in the old Pennsylvania town of West Chester. The owners, Jamie and Kymberly Robinson, named and created their brand’s style after the town’s classic roots, and most importantly, the steam trains which still roar down the tracks to this day. Kym is a designer and owner of a marketing agency in town, and wanted to treat Boxcar’s new cans with gritty imagery to reflect the brand’s namesake. The project called for packaging design, marketing collateral, digital assets, as well as posters to adorn the couple’s speakeasy style brewpub.