Intersecting a Local & National Brand
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. TEDx West Chester needed a volunteer to create a new website and promotional materials that reflected the essence of TED, a modern, forward thinking brand. The website needed a UX overhaul to streamline user flow and UI to match TED’s brand identity. The result was a brand consistent site that allowed for increased user engagement while meeting the marketing goals of the TEDx West Chester team.